William Weinberg - Curriculum Vitae

Professional | Education | Skill Set | Distinctions | Bibliography

Professional Experience
2004-2006 Open Source Development Labs
Portland, OR
Senior Analyst / Initiative Manager
OSDL spokesperson, featured presenter, author and Open Source/Linux industry analyst.
Managed OSDL Carrier Grade Linux and Mobile Linux initiatives; supported Data Center Linux, and Desktop Linux initiatives.
Develop key marketing messages and initiatives with OSDL marketing.

1999-2004 MontaVista Software
Sunnyvale, CA
Director of Srategic Marketing
Founded MontaVista marketing team, establishing core messaging and subscription business model. Part of management team that grew company to top five slot in embedded industry in three years with innovative products, unique positioning and effective promotion. Drove acquisition of 450+ accounts. Pioneered strategies for entry into communications, consumer and aerospace/defense markets.

Strategic marketing focus included messaging, new market entry planning, analyst interface, evangelism, competitive analysis, and technical emphases on software licensing and performance analysis.

1996-1999 Lynx Real-Time Systems (now LynuxWorks)
San Jose, CA
Director of Technical Marketing
Managed technical marketing team for worldwide marketing/sales programs: web and collat-eral content, shows and events, tools and technology introduction, demos, competitive analy-ses and benchmarking, applications notes, partner program support, new hire and technical sales training, and presales support. Product managed embedded Java and web technologies, on-line docs and OOBE programs, and shared core OS and tools product management. Focused on pervasive computing and aerospace/defense sectors and supported core business in telecommunications infrastructure, through evangelism, partnering, and market development.

Overhauled value proposition and core messaging; upgraded first-generation web site into web marketing program; pioneered sales/marketing new-hire training programs; introduced and integrated sales automation system and disciplines; established seminar program; built and deployed IA demo platform to field sales.  

1994-1996 Acer Latin America
Miami, Florida, USA and Sao Paulo, Brazil
Brazil Country Manager
Focused Acer global resources on the Brazilian market, managing marketing/sales of desktop, server, notebook, and multimedia PCs and peripherals. Determined marketing mix for local market, tripling sales in two years, moving Acer into top four in Brazil. Emphasis on channel development and Internet presence/partnering. Strategic marketing with VARs and resellers.

Accomplishments: introduced Intel Pentium technology and Internet-ready PCs, developed OEM channels for consumer and office automation products, launched multimedia PCs, estab-lished Acer Brazil web marketing presence, and merged Brazil into ACLA business unit.  

1988-1993 Microtec Research. (now Mentor Graphics)
Santa Clara, CA
Sr. Product Manager, Sales Engineer
Managed embedded tools product lines worth $15 million in revenue. Responsible for product life-cycle, ROI and market analyses, and third-party programs for RTOS and ICE tools. World-wide evangelist - featured speaker and author of numerous articles, tech notes and collateral.

As Sales Engineer, covered twenty-six states, surpassing quotas for growth rates of over 40%. As sales group technical lead, trained and supported inside and outside sales teams.  

1987-1988 Semantic Compaction Systems
Pittsburgh, PA
Program Manager
Led the development of augmentative communications products and embedded speech inter-faces. Developed curriculum and supervised clinical training in applications for speech hard-ware and software. Partnered with technology licensees in marketing, research and develop-ment. Worldwide evangelist with extensive presentation and publication experience.
1987-1988  Consulting
Pittsburgh, PA
Software Engineering and Linguistics
Design and implementation of PC-hosted voice-mail and customer service (DART). Program support for placement of the disabled into the technology workplace, primarily at Westing-house Corp., HWR Division (PAOVR). Research in language acquisition and computational lin-guistics to support marketing of iconic speech interface technology. (Minspeak Inc.)  
1983-1986 DocuGraphix Inc.
Cupertino, CA 
Software Engineer
Device driver design, IPC optimization, GUI development, graphics and OODBM libraries, and font tools. Projects included a WYSIWYG text/ graphics processor memory manager, debug of a multi-window, multi-tasking GUI, and ports across VAXstation, Apollo, and other systems. Acted as release engineer, systems administrator, librarian, and test engineer.  
1978-1982 Dirks Management Systems, Flagship S/W
San Jose, CA
Software/Hardware Engineering Intern
8 bit MPU applications and systems programming, hardware and OS design; technical writing 

  Educational Background

    University of California at Berkeley - Berkeley, CA : 1980-1984
    Bachelor of Arts in Linguistics (with Computer Science)

    Universita di Roma degli Studi "La sapienza" - Rome, Italy : 1985-1986
    Visiting scholar - Courses in Historical and Sociolinguistics, Italian and Hebrew

    University of Pittsburgh/Carnegie Melon University - Pittsburgh, PA : 1986-1987
    Graduate work: Artificial Intelligence, Computational Linguistics, TESOL/TESL

    De Anza, Foothill, and Mission Colleges - Evening Classes 1988-1991
    Fundamentals of Marketing, Marketing Certificate Workshops, German, Portuguese

Special Skills and Technical Background

Business Specialities
  • Software Licensing in general and Open Source Licensing in particular
  • International Market Development and Sales in Asia and Latin America
  • Market and Competitive Analysis
  • Marketing Writing, Focused Messaging and Public Relations
Information Technology
  • Architecture
    Real-time schedulers and applications, UNIX/Linux/RTOS application design, IPC, Architecting Applications with OSS Licensing Considerations, Consumer Electronics Technologies (fast boot, power management, footprint optimization)
  • Programming Languages:
    C/C++, Java, Pascal, FORTRAN, BASIC, some LISP. Perl, shell scripts, HTML/JavaScript
  • Operating Systems:
    Linux, LynxOS, other UNIX/POSIX OSes, VMS, MS/PC-DOS, Windows, MacOS; pSOS+, VRTX, VxWorks, VERSAdos, other kernels/schedulers
  • Processors:
    PowerPC, Pentium/x86, ARM, MIPS, 680x0, various other 8, 16 and 32 bit CPUs
Foreign Languages
    Italian, French, Portuguese, Spanish, some German, Yiddish; knowledge of Chinese and Japanese

Distinctions and Honors Updated October 18, 2004


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